DBPapers

INTERNET AS A DESTINATION MARKETING-MANAGEMENT TOOL

AUTHOR/S: B. STEHLIKOVA, P. HOROVCAK
Sunday 1 August 2010 by Libadmin2009

9th International Multidisciplinary Scientific GeoConference - SGEM2009, www.sgem.org, SGEM2009 Conference Proceedings/ ISBN 10: 954-91818-1-2, June 14-19, 2009, Vol. 2, 127-134 pp

ABSTRACT

The Internet is widely used medium at present. It is a complex of the various services
individual, and interconnected. It offers significant opportunities on sides, of companies
and of customers. The current development of tourism has been for long influenced by
the development of ICT, globalization and deregulation. Tourism industry was in
relation to the use of the Internet and other technologies already classified as E-specific
since 2003, by the E-BUSINESS WATCH. The long-time trend at international tourism
is a geographic marketing, what means sale of destination. Destination in the national,
regional, or local dimension is the product with its own marketing mix, brand and
placing on the market. The contribution is focused on destination marketing and
destination management methods, destination marketing mix, product of destination.

Furthermore, it dedicated web tool for the management and small analysis of the current
state of their use in the selected destination

Keywords: destination management, internet, marketing tools

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