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THE PLACE OF CIVIL AVIATION SECTOR DURING CRISIS AND MARKETING STRATEGIES APPLIED AND ENVIRONMENTAL EFFECTS OF THE SECTOR (An Experimental Research From Turkey)

AUTHOR/S: I. GONEN
Sunday 1 August 2010 by Libadmin2010

10th International Multidisciplinary Scientific GeoConference - SGEM2010, www.sgem.org, SGEM2010 Conference Proceedings/ ISBN 10: 954-91818-1-2, June 20-26, 2010, Vol. 2, 1017-1024 pp

ABSTRACT

Today, tourism is considered in a different approach, away from classic tourism
understanding. The countries which have developed their national aviation and can
create alternative tourism types have been ahead and had advantages in payment
balances.

However, the governments of some countries which guide the world tourism today have
had to give financial support to save their aviation campanies under a heavy economical
crisis after the 11th. september terror events and afterwards during the economic crisis.

Under these circumtances, It is essential to evaluate civil aviation campanies in different
aspects and being thought in a multi-sided way, to examine from the aspects of quality
and quantity and the sectoral necessities as well, thinking critically civil aviation
campanies

In this study, it is intended to evaluate properly the existing aviation campanies in
Turkey not only in their situations during crisis they face to face in different times but
also their marketing strategies put forward comparatively and give necessary
suggestions with the systemic approach. At the same time This paper evaluates the role
of crisis indicators in sustainable tourism development and shows why this is closely
connected to issues in sustainable tourism

Keywords: Tourism, Civil Airway Operators, Crisis Management, Marketing Communications, Economical Risks, Environmental Effects.