DECISION SCHEME FOR THE SELECTION OF THE MOST APPROPRIATE METHOD FOR ANALYSES AND VISUALIZATION OF EYE-TRACKING DATA IN CARTOGRAPHIC RESEARCH

References: 15th International Multidisciplinary Scientific GeoConference SGEM 2015, www.sgem.org, SGEM2015 Conference Proceedings, ISBN 978-619-7105-35-3 / ISSN 1314-2704, June 18-24, 2015, Book2 Vol. 2, 803-810 pp

ABSTRACT
The paper is focused on the selection of the creation of decision scheme for the selection of the most appropriate method for analyses and visualization of eye-tracking data in cartographic research. The first part of the paper contains literature review of used eye-tracking data analyses methods, their classification, description and presentation of outputs on the example of cartographic stimuli. Fifteen methods divided into seven categories were selected:
  Visualization of trajectories – GazeReplay, Scanpath
  Scanpath comparison
  Attention maps
  Areas of Interest – AOI Transitions, Gridded AOI, Sequence Chart
  GIS analyses in V-Analytics software – FlowMap, TimeLine
  Manual analysis of eye-tracking data
  Statistical analysis – eye-tracking metrics
The output of the paper is the decision scheme for the selection of the best suitable method. The output can be used for the selection of appropriate methods of analysis and visualization of eye-tracking data in future cartographic experiments.

Keywords: Decision scheme, eye-tracking, eye-movements, cartography, analyses