DBPapers
DOI: 10.5593/SGEM2014/B53/S23.114

THE IMPORTANCE OF ADVERTISING IN THE RURAL DEVELOPMENT FROM THE TOURISM PERSPECTIVE – CASE STUDY HARTIBACIU PLATEAU

T. Pascu, R. E. Crisan
Wednesday 1 October 2014 by Libadmin2014

References: 14th International Multidisciplinary Scientific GeoConference SGEM 2014, www.sgem.org, SGEM2014 Conference Proceedings, ISBN 978-619-7105-19-3 / ISSN 1314-2704, June 19-25, 2014, Book 5, Vol. 3, 859-866 pp

ABSTRACT
The purpose of this paper is to highlight the importance of advertising in rural
development from the tourism perspective. It is widely known that both tourism and
advertising are money generating industries; therefore some efficient advertising
campaigns can turn a secluded and unknown area into a major tourist attraction. After setting the theoretical framework, this paper aims at the detailed analysis of Hârtibaciu Plateau as perceived through different means of advertising. Our case study highlights the lack of good and efficient advertising in this area as compared to the way it is advertised internationally (eg. Greenways, Traditional Brunches, Saxon Settlements’s Road etc). Moreover, this paper is also intended to provide a calendar of the scheduled activities for 2014 in the studied area. After analyzing the tourism phenomenon in Hârtibaciu Plateau it can be seen that, although it has a great tourism potential, it is not fully used. However the right advertising campaigns could make all the difference, as it would be quite a pity for this region not to be exploited.

Keywords: advertising, rural tourism, rural development, tourism, Hârtibaciu Plateau