DBPapers
DOI: 10.5593/SGEM2014/B53/S21.035

MARKETING STRATEGY OF BUILDING STONES MINING INDUSTRY IN SLOVAKIA

B. Hlavnova, H. Pavolova, T. Bakalar, M. Pavol
Wednesday 1 October 2014 by Libadmin2014

References: 14th International Multidisciplinary Scientific GeoConference SGEM 2014, www.sgem.org, SGEM2014 Conference Proceedings, ISBN 978-619-7105-19-3 / ISSN 1314-2704, June 19-25, 2014, Book 5, Vol. 3, 261-268 pp

ABSTRACT
This article focuses on the issue of developing a marketing strategy for building stone mining industry in the context of the construction of motorway sections in Slovakia.
This is analysed in two basic levels: at the level of building stone suppliers on the
market that are mining organizations, and at the level of end consumers that, in the case of building road infrastructure, are represented by the state. Based on the results of the analysis of the production, supply and construction of prediction it is credited to the interaction of the volume of extracted building stone and the amount of construction output in the construction and repair of road infrastructure in the Slovak Republic.

Keywords: building stone, road infrastructure, marketing strategy, mining industry