MARKETING OF RENEWABLE ENERGY SOURCES IN THE REGION KOSICKA KOTLINA

References: 14th International Multidisciplinary Scientific GeoConference SGEM 2014, www.sgem.org, SGEM2014 Conference Proceedings, ISBN 978-619-7105-15-5 / ISSN 1314-2704, June 19-25, 2014, Book 4, Vol. 1, 339-346 pp

ABSTRACT
Slovak republic has to produce till 2020 from total energy consumption 14% through using of renewable energy sources, which presents 65,8 PJ. In spite Slovakia disposes with significant technical potential for using of renewable energy sources, in comparing with market potential it is rather low value. Big part of this potential loss its economical potential that means theoretically it is possible to use renewable energy sources in greater measure, but it is restrained by financial demand or economical inadvisability. Using of alternative energy sources is hindered mainly by geographical limitations, but also by their not sufficient using in areas, where there are proper conditions, but weak interest of community due to the low informing. Contribution gives results of research of the individual types of renewable energy sources in concrete region of Slovak Republic. This region presents Košická kotlina, where there was made detail marketing analysis of individual types of renewable energy sources and strategy, recommended in connection with their using and support in the region.

Keywords: region Košická kotlina, renewable energy sources, marketing analysis, strategy