DBPapers
DOI: 10.5593/SGEM2014/B13/S3.077

SWOT ANALYSIS – POINT OF DEPARTURE FOR STRATEGIC MANAGERS

M. Vanek, I. Cerny, V. Hudecek, L. Krcmarska, J. Magnuskova
Wednesday 1 October 2014 by Libadmin2014

References: 14th International Multidisciplinary Scientific GeoConference SGEM 2014, www.sgem.org, SGEM2014 Conference Proceedings, ISBN 978-619-7105-09-4 / ISSN 1314-2704, June 19-25, 2014, Book 1, Vol. 3, 591-598 pp

ABSTRACT
The strategic planning belongs to key activities at the top management level. The right strategy decision asks for realization of many strategic analyses that are usually completed by the SWOT analysis. Many cases of the standing practice of the SWOT
realization consist in simple listing of individual factor items. This paper concentrates
on assessing the SWOT analysis by means of weighing that regards both the theory and practice of the SWOT analysis conducting. The paper has focused on assessing the SWOT analysis of the major mining company in the Czech Republic, namely the OKD, a.s., which assessment was conducted by weighing the influence of the analysis individual factors.

Keywords: strategy, SWOT analysis, OKD, a. s., Assessment methods