DBPapers

STUDENTS’ PERCEPTIONS ABOUT CUSTOMER RELATIONSHIP MANAGEMENT

AUTHOR/S: D. YALCIN, A. HZAR, T. FIRLAR, O. YILDIRIM, M. ASLAN, R. IRKIN
Sunday 1 August 2010 by Libadmin2009

9th International Multidisciplinary Scientific GeoConference - SGEM2009, www.sgem.org, SGEM2009 Conference Proceedings/ ISBN 10: 954-91818-1-2, June 14-19, 2009, Vol. 2, 841-848 pp

ABSTRACT

As it is well-known, customer relationship management (CRM) has become an
important topic for practitioners in recent years. Customer relationship management
becomes an important key of how to manage relationships with customers effectively. A
key component of many initiatives is the implementation of Customer Relationship
Management (CRM) methods. In order to enhance customer relationships, the
application of CRM methods are exploring in detail. By means of the application of
CRM methods, university human resources management (HRM) departments collect all
data about current students as customer and potential customers. This research aims to
explore the perceptions of students in regarding of university CRM applications.
Research findings indicate that the students attending private and state universities have
no enough CRM perceptions. As a result it is seen that CRM applications can be an
effective and successful tool for university HRM professionals.

Keywords: Customer Relationship Management, CRM software, HRM, CRM Scale